Working Together

Every engagement begins with a clear understanding of the opportunity, the people involved and the commercial objective.

HL Advisory provides senior-level, highly personalised support. Each assignment is structured around the client’s specific situation rather than a standardised package or traditional hourly consulting model.

The Client Experience

1. Initial Conversation

We begin with a confidential conversation to understand your objectives, current position and the opportunity you want to pursue.

This initial dialogue allows us to determine whether HL Advisory’s experience, network and approach are well aligned with your needs.

2. Strategic Assessment

I assess the opportunity, the relevant stakeholders and the potential challenges involved.

This stage helps establish where HL Advisory can create meaningful value and what will be required to move the opportunity forward effectively.

3. Scope and Commercial Proposal

If there is a strong mutual fit, you will receive a clearly defined proposal outlining the scope of work, expected deliverables, responsibilities, timeline and commercial terms.

No engagement begins until the scope and terms have been agreed in writing.

4. Strategic Preparation

Before introductions or external engagement begin, we ensure that the opportunity is positioned professionally.

This may include reviewing the commercial strategy, strengthening key documentation, clarifying the value proposition and preparing the approach to potential partners, investors or other decision-makers.

5. Access and Execution

Depending on the assignment, HL Advisory may support:

  • Market-entry strategy and international expansion

  • Identification of commercial and strategic partners

  • Relevant introductions and relationship development

  • Government and institutional engagement

  • Strategic partnerships and joint ventures

  • Negotiations and stakeholder coordination

  • Digital business structures, CRM and customer journeys

  • AI-supported workflows and scalable business systems

The objective is always to create practical commercial progress—not simply to provide recommendations.

6. Follow-Up and Long-Term Value

Progress is reviewed throughout the engagement, and the next steps are agreed based on the development of the opportunity.

A defined project may also develop into an ongoing advisory relationship when there is a strong mutual fit and continued potential for value creation.

Engagement and Fees

HL Advisory does not operate as a traditional hourly consultancy.

Engagements may be structured as:

  • A fixed project or advisory fee

  • A strategic introduction package

  • A monthly advisory retainer

  • A milestone-based engagement

  • A success fee or revenue-sharing arrangement

  • Royalties linked to agreed commercial outcomes

  • Equity participation or another long-term value-aligned structure

  • A tailored combination of the above

In selected cases, HL Advisory may consider equity participation, royalties, revenue sharing or other forms of long-term commercial participation. Such arrangements are considered individually and will normally be combined with an appropriate initial fee, project fee or advisory retainer.

The appropriate structure depends on the nature, scope, risk and commercial potential of the assignment.

All fees, ownership interests, royalties, responsibilities and commercial terms are agreed in writing before work begins. Any third-party costs or additional services will also be discussed and approved in advance.

A Selective Approach

HL Advisory works with a limited number of clients and assignments at any one time. This ensures personal attention, discretion and meaningful senior involvement.

The strongest engagements are built with founders, executives, companies and partners who value professional preparation, clear communication, mutual trust and a long-term perspective.

Not every enquiry will result in an engagement. Before accepting an assignment, I consider whether HL Advisory can create genuine value and whether there is a strong alignment between the opportunity, expectations and way of working.

Confidentiality

Discretion and trust are central to every relationship.

Initial enquiries and conversations are treated confidentially. Where appropriate, a non-disclosure agreement may be established before sensitive information or documentation is shared.

Start a Conversation

If you have a business opportunity, international project or strategic objective you would like to discuss, you are welcome to get in touch.

Share a brief introduction to your company, project or objective, and I will contact you to discuss whether HL Advisory may be the right fit.

START A CONVERSATION